{"id":80,"date":"2012-01-23T08:27:56","date_gmt":"2012-01-23T07:27:56","guid":{"rendered":"http:\/\/blog.2day.sk\/?p=80"},"modified":"2012-04-20T07:31:58","modified_gmt":"2012-04-20T06:31:58","slug":"ako-sme-vyrabali-promo-video-pre-superfaktura-sk","status":"publish","type":"post","link":"https:\/\/www.2day.sk\/blog\/ako-sme-vyrabali-promo-video-pre-superfaktura-sk\/","title":{"rendered":"Ako sme vyr\u00e1bali promo video pre superfaktura.sk"},"content":{"rendered":"<p><!--?xml version=\"1.0\" encoding=\"UTF-8\"?--> Ke\u010f sme v lete 2011 sp\u00fa\u0161\u0165ali n\u00e1\u0161 moment\u00e1lne najd\u00f4le\u017eitej\u0161\u00ed projekt\u00a0<a href=\"http:\/\/www.superfaktura.sk\/\">www.superfaktura.sk<\/a>, rozhodli sme sa ho podpori\u0165 aj kr\u00e1tkym promo videom, ktor\u00e9 by stru\u010dne popisovalo v\u0161etky d\u00f4le\u017eit\u00e9 funkcionality, ktor\u00e9 SuperFakt\u00fara pon\u00faka. Ur\u010dili sme si zadanie v tom zmysle, \u017ee video mus\u00ed by\u0165 presne rovnak\u00e9, ako je samotn\u00fd produkt. Teda preh\u013eadn\u00e9, \u013eahko pochopite\u013en\u00e9, vesel\u00e9 a hrav\u00e9. A hlavne\u00a0mus\u00ed skon\u010di\u0165 sk\u00f4r, ako za\u010dne div\u00e1ka nudi\u0165.<\/p>\n<h4>In\u0161pir\u00e1cia<\/h4>\n<p>Tie\u017e sme ho chceli nie\u010dim ozvl\u00e1\u0161tni\u0165, aby to nebolo iba \u010fal\u0161ie \u0161ed\u00e9\u00a0video z\u00a0nekone\u010dn\u00e9ho radu promo vide\u00ed.\u00a0Nakoniec som sa rozhodol pre\u00a0efekt, ke\u010f sa\u00a0video po p\u00e1r sekund\u00e1ch prehr\u00e1vania zv\u00e4\u010d\u0161\u00ed a t\u00fdm\u00a0prekryje aj\u00a0\u010das\u0165 str\u00e1nky do ktorej p\u00f4vodne\u00a0nezasahovalo. Po odohrat\u00ed sa\u00a0op\u00e4\u0165 zmen\u0161\u00ed a uprace na svoje miesto. (Mal som trochu pr\u00e1ce s presadzovan\u00edm tohto\u00a0konceptu v r\u00e1mci firmy, ale bol som dostato\u010dne tvrdohlav\u00fd a mysl\u00edm, \u017ee sa to oplatilo.) In\u0161pir\u00e1ciu som \u010diasto\u010dne\u00a0\u010derpal z \u00fa\u017easn\u00e9ho, nieko\u013eko rokov star\u00e9ho videa &#8220;And then there was salsa&#8221;. Samotn\u00e9 video u\u017e medzi\u010dasom z\u00a0vimeo.com\u00a0stiahli, ale m\u00f4\u017eete si pozrie\u0165 aspo\u0148 uk\u00e1\u017eku, ako to v prehliada\u010di vyzeralo:\u00a0<a href=\"http:\/\/vimeo.com\/14301686\">http:\/\/vimeo.com\/14301686<\/a><\/p>\n<p>V\u010faka tomuto efektu sa n\u00e1m video podarilo e\u0161te viac v r\u00e1mci str\u00e1nky zv\u00fdrazni\u0165 a\u00a0navy\u0161e sme\u00a0z\u00edskali aj ove\u013ea v\u00e4\u010d\u0161iu plochu na prezentovanie produktu.<\/p>\n<h4>Realiz\u00e1cia a pou\u017eit\u00e9 technol\u00f3gie<\/h4>\n<p>Ke\u010f sme teda mali zadanie\u00a0a jasn\u00fa\u00a0predstavu, \u010do vlastne chceme dosiahn\u00fa\u0165, pustili sme sa do v\u00fdroby. Dan\u010do\u00a0Pohan\u010do\u00a0pripravil v\u00e4\u010d\u0161inu\u00a0statick\u00fdch\u00a0dizajnov pre jednotliv\u00e9 sc\u00e9ny (photoshop) a ja som sa za\u010dal rozhodova\u0165, ak\u00fa technol\u00f3giu pou\u017eijem na v\u00fdrobu anim\u00e1ci\u00ed. Logick\u00e1 vo\u013eba by bola Adobe After Effects, ale logika zlyhala a navy\u0161e som\u00a0zrejme v tom \u010dase poci\u0165oval nedostatok dobrodru\u017estva vo svojom \u017eivote, tak som sa rozhodol pre Flash. Samotn\u00fa v\u00fdrobu anim\u00e1ci\u00ed som si u\u017e\u00edval (napriek viacer\u00fdm absol\u00fatne nepochopite\u013en\u00fdm bugom, ktor\u00e9\u00a0Flash m\u00e1), probl\u00e9m ale nastal pri ich fin\u00e1lnom spracovan\u00ed. Ke\u010f\u017ee sme p\u00f4vodne chceli ma\u0165 vo videu aj ovl\u00e1dacie prvky, aby mal div\u00e1k mo\u017enos\u0165 video preto\u010di\u0165, musel som anim\u00e1cie\u00a0z Flashu vyexportova\u0165 ako video. Jedin\u00e1 mo\u017enos\u0165, ktor\u00fa v tomto smere Flash pon\u00faka (okrem png\u00a0sekvencie) je form\u00e1t .mov. A tu sa za\u010dala\u00a0najv\u00e4\u010d\u0161ia sranda. Probl\u00e9mom je, \u017ee ak vyexportujete z Flashu video 100kr\u00e1t, tak v\u00fdsledn\u00e1\u00a0d\u013a\u017eka bude v\u017edy in\u00e1. Na jeden a p\u00f3l min\u00fatovom videu bude rozdiel pokojne aj dve sekundy. Evidentne samotn\u00fd export z\u00e1vis\u00ed na aktu\u00e1lnej vy\u0165a\u017eenosti po\u010d\u00edta\u010da. A aby n\u00e1m bolo e\u0161te vesel\u0161ie, tak m\u00f4j iMac dokonca odmietal ak\u00fdko\u013evek export. Ak aj video vyexportoval, tak ob\u010das v \u0148om zab\u00fadal prekres\u013eova\u0165 frame-i, tak\u017ee grafika jednotliv\u00fdch sc\u00e9n sa po chv\u00edli za\u010dala\u00a0prekr\u00fdva\u0165. Na\u0161\u0165astie Danove Win export zvl\u00e1dli, aj ke\u010f st\u00e1le tam bol probl\u00e9m s r\u00f4znou d\u013a\u017ekou videa.<\/p>\n<h4>Zvuk<\/h4>\n<p>S nahovoren\u00edm textu\u00a0n\u00e1m pomohol Marcel Forg\u00e1\u010d z Fun radia a jednozna\u010dne aj v\u010faka nemu je celkov\u00fd v\u00fdsledok ove\u013ea profesion\u00e1lnej\u0161\u00ed. V\u00fdber hudby bol\u00a0taktie\u017e ve\u013emi d\u00f4le\u017eit\u00fd, nevhodn\u00e1 vo\u013eba by cel\u00fa pr\u00e1cu znehodnotila a v\u00fdsledok by v\u00f4bec nebol tak\u00fd, ak\u00fd sme chceli dosiahn\u00fa\u0165. Zabralo mi to pekn\u00fdch p\u00e1r hod\u00edn, ale mal som nakoniec nieko\u013eko\u00a0viacmenej vhodn\u00fdch k\u00faskov. Jednozna\u010dn\u00fdm v\u00ed\u0165azom sa ale stal Dave Hedin a skladba Live my life. Je presne tak\u00e1,\u00a0ako sme chceli ma\u0165 &#8211; hrav\u00e1, svie\u017ea, vesel\u00e1. Sadla ako &#8230;.. na \u0161erbe\u013e. Akur\u00e1t som ju trochu postrihal, aby sedela s anim\u00e1ciami. P\u00f4vodne som uva\u017eoval aj o pou\u017eit\u00ed nejak\u00fdch efektov\u00fdch zvukov, ale ni\u010d extra to v\u00fdsledku neprid\u00e1valo, tak som ich nakoniec vyhodil.<\/p>\n<p>Marcelov hlas, skladbu aj .mov som importol do Adobe Premiere, kde som v\u0161etko zosynchronizoval a zmixoval. Probl\u00e9m bol ten, \u017ee v\u017edy, ke\u010f\u00a0sme urobili ak\u00fako\u013evek zmenu v anim\u00e1cii,\u00a0vyexportovan\u00fd mov mal v\u017edy in\u00fa d\u013a\u017eku (ako som u\u017e spom\u00ednal) a tak som dodato\u010dne v Premiere musel znova a znova upravova\u0165 synchroniz\u00e1ciu. Po\u010das exportu hotov\u00e9ho videa\u00a0z Premiere som objavil \u010fal\u0161ie nepochopiteln\u00e9 bugy (zasl\u00fa\u017eili by si samostatn\u00fd \u010dl\u00e1nok), ale nakoniec sa v\u0161etko podarilo a mysl\u00edm, \u017ee v\u00fdsledok jednozna\u010dne stoj\u00ed\u00a0za t\u00fa n\u00e1mahu. Pos\u00fa\u010fte sami:\u00a0<a href=\"http:\/\/www.superfaktura.sk\/\">www.superfaktura.sk<\/a><\/p>\n<h4>M\u00fadre rady na z\u00e1ver<\/h4>\n<ul>\n<li>urobte (alebo si dajte urobi\u0165) promo video na svoj produkt\/slu\u017ebu, pokia\u013e je to mo\u017en\u00e9. Zo \u0161tatist\u00edk vid\u00edme, \u017ee takmer\u00a0ka\u017ed\u00fd\u00a0n\u00e1v\u0161tevn\u00edk, ktor\u00fd sa zaregistroval na <a href=\"http:\/\/www.superfaktura.sk\/\">superfaktura.sk<\/a>, si to video aj\u00a0pozrel. Som presved\u010den\u00fd o tom, \u017ee podstatnou mierou prispieva k zv\u00fd\u0161eniu konverzie. (Navy\u0161e, jeden z potenci\u00e1lnych investorov sa n\u00e1m s\u00e1m\u00a0ozval pr\u00e1ve na z\u00e1klade toho, \u017ee videl na\u0161e video na youtube.)<\/li>\n<li>na v\u00fdrobe videa ne\u0161etrite. Ak nem\u00e1te dostatok zdrojov na naozaj kvalitn\u00e9 video, rad\u0161ej ho nerobte. Budete vyzera\u0165 ako amat\u00e9ri.<\/li>\n<li>nepou\u017e\u00edvajte Flash na v\u00fdrobu anim\u00e1ci\u00ed, ak ich pl\u00e1nujete exportova\u0165 do videa. M\u00e1m Flash zo z\u00e1hadn\u00fdch d\u00f4vodov r\u00e1d, ale ten export je naozaj bolestiv\u00fd.<\/li>\n<li>ak m\u00e1\u00a0va\u0161e video obsahova\u0165 hovoren\u00e9 slovo, zverte ho profesion\u00e1lom. Ne\u0161etrite. \u017diadny \u0161tudent v\u00e1m ho nena\u010d\u00edta tak, ako \u010dlovek, ktor\u00fd\u00a0sa hovoren\u00edm \u017eiv\u00ed\u00a0dlh\u00e9 roky. Rozdiel vo v\u00fdsledku m\u00f4\u017ee by\u0165 priepastn\u00fd.<\/li>\n<li>dajte si z\u00e1le\u017ea\u0165 na v\u00fdbere hudby a pr\u00edpadn\u00fdch zvukov. Aj ke\u010f sa v\u00e1m m\u00f4\u017ee zda\u0165, \u017ee hudba nie je tak\u00e1 podstatn\u00e1, ak bude iba v pozad\u00ed, a \u017ee si ju nikto nev\u0161imne, opak je pravdou. Podstatnou mierou prispieva k atmosf\u00e9re a celkov\u00e9mu dojmu z videa.<\/li>\n<\/ul>\n<div><\/div>\n<h4>P\u00e1r uk\u00e1\u017eok naozaj vydaren\u00fdch pr\u00e1c<\/h4>\n<p>(ak viete o \u010fal\u0161\u00edch, budem r\u00e1d, ak ich uverejn\u00edte v diskusii pod \u010dl\u00e1nkom)<br \/>\n<a title=\"Chrome book\" href=\"http:\/\/www.youtube.com\/watch?v=TVqe8ieqz10&amp;feature=youtube_gdata_player\">Chromebook<\/a> \/ \u010dist\u00e9 a hrav\u00e9<br \/>\n<a title=\"Water changes everything\" href=\"http:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=BCHhwxvQqxg\"> Water changes everything<\/a> \/ vydaren\u00e9 anim\u00e1cie, mohlo by by\u0165 krat\u0161ie<br \/>\n<a title=\"Demon cam\" href=\"http:\/\/www.youtube.com\/watch?v=ho6_JeZI9ZI&amp;feature=player_embedded\">Demon cam<\/a> \/ trochu mimo be\u017en\u00e9ho rozpo\u010dtu, ale \u00falet je to par\u00e1dny<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ke\u010f sme v lete 2011 sp\u00fa\u0161\u0165ali n\u00e1\u0161 moment\u00e1lne najd\u00f4le\u017eitej\u0161\u00ed projekt\u00a0www.superfaktura.sk, rozhodli sme sa ho podpori\u0165 aj kr\u00e1tkym promo videom, ktor\u00e9 by stru\u010dne popisovalo v\u0161etky d\u00f4le\u017eit\u00e9 funkcionality, ktor\u00e9 SuperFakt\u00fara pon\u00faka. Ur\u010dili sme si zadanie v tom zmysle, \u017ee video mus\u00ed by\u0165 presne rovnak\u00e9, ako je samotn\u00fd produkt. Teda preh\u013eadn\u00e9, \u013eahko pochopite\u013en\u00e9, vesel\u00e9 a hrav\u00e9. A hlavne\u00a0mus\u00ed [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-80","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flash","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":0,"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/media\/102"}],"wp:attachment":[{"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.2day.sk\/blog\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}